Shortcut Advertising is a client-centered advertising agency which offers the full range of advertising services. Our clients appreciate us for our no-nonsense approach to their communication needs. They also choose us for the high quality we deliver at fair prices. We indeed try to offer the same creative standards as the bigger agencies in the field, to be more flexible in day-to-day operations and more down to earth in the strategic advice which we give.
Shortcut Advertising consists of a close-knit team of experienced art directors, who are at the edge of graphic design. As an agency we have a predilection for all difficult, touchy or seemingly impossible communication tasks. Political marketing, pharmaceutics and change management are our favourite domains of activity. Critics may call us the most boring agency in the market. For obvious reasons, we do not agree.
Shortcut Advertising consists of a close-knit team of experienced art directors, who are at the edge of graphic design. As an agency we have a predilection for all difficult, touchy or seemingly impossible communication tasks. Political marketing, pharmaceutics and change management are our favourite domains of activity. Critics may call us the most boring agency in the market. For obvious reasons, we do not agree.
Angelo, Client Service Director
Patrick, Strategic Planner
Koen, Strategic Planner
Turtle, Creative Director
Waldo, Graphic Designer
Bas, Graphic Designer
Rudi, Art Director
Ciska, Art Director
Tijl, Art Director
Robbrecht, Copywriter
Anja, Copywriter
Peter, Copywriter
In 2007, the city of Ghent entrusted its mobility communication budget to Shortcut Advertising.
In the same year, we also seduced the police of Ghent with an eye-catching visibility campaign.
An extensive study showed that the Brussels city radio FM Brussel needed brand activation. Shortcut organised a relaunch campaign, featuring photography by Stephan Vanfleteren. Shortcut Advertising has been Janssen-Cilag's dedicated agency for the drug Durogesic since 2007. Agoria, the Belgian federation for the technology industry, has entrusted most of its communication to Shortcut. The monthly newsletter Xpress is sent to all Belgian decision makers.
Shortcut has recently been asked to reposition and restyle Flagey, and to take care of all its future publications.
Shortcut has also been charged with the promotion of the Flagey Square inauguration event.
In 2007, Shortcut created a series of twenty websites for different leading politicians of sp.a, the Flemish labour party.
Nice to know: in 2004, Patrick wrote the script of the influential CD&V cinema commercial 'respect' for Saatchi & Saatchi.
At the start of 2007 there was beef on the menu. VLAM granted us its 'Rundvlees' budget for a period of two years. Vlekho University asked us to transform the grey Vlekho image into a sexier one, in order to increase enrolment.
Nice to know: before founding Shortcut, Patrick worked at Saatchi & Saatchi's, where he invented the baseline 'Durf Denken' and co-created the two first UGent campaigns.
BIVV, the Belgian Institute for Traffic Safety, invited Shortcut to create a billboard campaign on the Belgian motorways. Topic: the new regulation for trucks.
Patrick had previously already worked for BIVV as well, e.g. the 2004 BIVV campaign against speeding, created for Saatchi & Saatchi. Aastra (formerly known as Ascom, supplier of telephone solutions) has chosen Shortcut as its dedicated agency since 2007.
Other Shortcut clients are: H-Team, Lijncom, Zorgzoeker, Publicarto, Wonen in Brussel, Bizidee ...
Also take a peek at some other video projects we worked on for:
FM Brussel, BIVV, Zorgzoeker ...
Also take a peek at some other video projects we worked on for:
FM Brussel, BIVV, Zorgzoeker ...
For area view and driving instructions here
Shortcut Advertising
Rue Pelletierstraat 33/3
1030 Brussels tel.: 0477 41 23 98
fax: 02 733 32 22
Email: info@shortcut.be
Rue Pelletierstraat 33/3
1030 Brussels tel.: 0477 41 23 98
fax: 02 733 32 22
Email: info@shortcut.be